The 2016 Atlantic hurricane season forecast calls for the number of named storms and hurricanes to be near historical averages, with a total of 12 naPIO badgemed storms, five hurricanes and two major hurricanes are expected this season. Pacific hurricane season forecasts also call for a near average season with 17 named storms, 9 hurricanes, and 4 major hurricanes.

As a former PIO for a large emergency medical services organization myself, I know that the PIO, or public information officer,...