It may not happen suddenly; it can smolder for years.
It may not be shock and awe, but can still derail your company.
And it can happen in ANY organization (even schools, non-profits and charities). It can happen to YOUR organization. So… how exactly do you know whether your organization’s problem is a crisis or just an everyday bump in the road?
I use this definition, from the Institute for Crisis Management: a business crisis is “any problem which triggers negative stakeholder reactions...
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