Once again in 2015, many of the oldest and most trusted organizations in the world found themselves in crisis. The Institute for Crisis Management tracked a total of 212,115 crisis stories in the news in 2015, a six percent decrease from the previous year. The crises in the news were no less alarming than 2014, however. Perhaps more so.

Cyber-crime and data breaches at industry stalwarts like Hyatt, Hilton and Starwood, Jeep, T-Mobile, Experian, Scottrade and others continue to challenge...

With today’s advanced technology, there is no excuse for an online customer complaint to turn into a crisis. Companies need to learn to respond at lightning speed when a problem erupts on social media. Response in minutes, and not days, is what customers expect today.

The vast majority of your stakeholders, regardless of your industry, are active on social media. People turn to apps like Facebook, Twitter and others to share both compliments and criticisms of the brands with which they...