Does your crisis communications plan address social media?  In a crisis, don't make these mistakes!

1- Be an ostrich and stick your head in the sand- Believe me, it won’t work. Times have changed. If your brand is under a social media attack, you need to respond, quickly and appropriately. Make sure social media is a part of your crisis communications plan, and monitor it 24/7/365.

2- Responding in kind- Keep your emotions in check. Many an executive has caused significant brand damage by...

Catastrophic oil spill? (or negligence and arrogance). Racism? (or a big ego). 40 million credit card records hacked?  (ignored warning signs). 

Each of these examples represents a business crisis that damaged reputations, hurt sales, and negatively impacted the bottom line. What do they have in common?  The financial damage could have been minimized with an effective crisis communications plan. The key word here is “effective.”

Don’t have a plan?  Where do you start?

1.  Identify the...